In Phil We Trust
Thank goodness the Xbox One has Phil Spencer. That is not an understatement. Let’s face it; the dude knows gaming and the business. Spencer has kept it cordial with his Sony counterpart, Shuhei Yoshida, by congratulating the PS4 of their successes. He’s shown marketing savvy by essentially forcing the PS4 to lower their price. Spencer doesn’t shy away or avoid the hard questions. In fact, he’s been brutally candid with his thoughts that the XB1 will most likely never catch up with the PS4. Competition is necessary to spur innovation and quality. Spencer tweeted, “Our long-term Xbox vision isn’t about competitors, it’s about gamers. We’ll stay focused there.”
Spencer has led the charge for all of the improvements that we’ve seen and experienced so far on our console of choice. In many ways, MS wouldn’t have made so many consistent improvements to the OS if the XB1 were in first place. We’re averaging two updates per week on the NXOE, and two updates per month on the Preview Program. If the XB1 were leading in console sales, we’d only see updates twice a year (spring & fall) like the 360 had. The Windows 11 & XB1 connection, removing the Kinect, backwards compatibility, Minecraft (Mojang) acquisition, and Oculus Rift partnership are clear examples of the major strides that he’s made since he took over the helm. It doesn’t hurt that Satya Nadella, MS CEO, supports the games division & the new strategy going forth.
One of the best quotes that really demonstrates his commitment to the XB1 base was recently made to Geek Wire. Spencer states,”I was a member of the leadership team that launched the Xbox One and I’ve never tried to dodge the decisions that were made and the sentiment around [those] decisions. I was there. I was at the table, and I feel like I have no credibility in building a path forward if I don’t first acknowledge that…For me I think what we fundamentally lost was the trust of our most loyal customers, whether it was always on, used games; whatever the feature was we lost the trust in them that they were at the center of our decision-making process. Were we building a product for us, or were we building a product for the gamers?” That takes some brass balls and humility to admit those opinions.
For the rest of this generation, Mattrick’s stink will continue to linger around like a Snickers bar in underwear that needs to be burned & buried. He pooched the graphics on the insistence of bundling the Kinect 2.0. In addition, MS should have never taken the side of those cowardly publishers by implementing that FUBAR used games plan. The outrage and disgust on that issue alone hamstrung the XB1’s adoption. You can bet that MS will never take the lead on the used games issue in the future. The extra $100 price tag for a peripheral that no one asked for only helped further the disdain. The inability to explain the always on requirement and other strategies added an air of incompetence. At least, that mofo is no longer employed in gaming any longer since he was terminated at Zynga. I doubt that any game company would ever take a chance on that idiot again. Also, Phil Harrison, former VP of Sony Europe, was allowed to resign because he was just another mouthpiece and hire of Mattrick. Good riddance to those two buffoons. I hope for our sakes that Phil keeps bringing us positive strides and forward thinking.
Click the link for a solid article about Phil Spencer turning the XB1 around.