Evolve – Evacuation Story Trailer
EDIT: I have stickied this post. There is a ton of info getting dropped, including videos, which I have added in the comments section. I think Turtle Rock is going to have to buy a bigger sweater, because the content is busting out all over the place.
The “personality” and established lore coupled with the “make you own zombie movie” marketing/game design feature was largely responsible for the success of the otherwise narration-less (hardly-a-campaign) Left4Dead. Were I Turtle Rock, I would dip deep into the same formula for further design and marketing of this game. The disappointment of there being no “King Kong” is far more than not being able to play as the great ape. It is the missed opportunity of taking me back to the monster movies of my childhood. The Goliath and the flying thing unveiled thus far are cool, but they have the disadvantage of “starting from scratch” in our imagination. Whatever story Turtle Rock can develop before release is helpful.
(Note: Apologies for two Evolve posts in a row, but I don’t want to tack this on as a comment, or an unnoticed edit to the previous post.)