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Three Things Microsoft Must Do To Win The Living Room In The Next Three Years

February 19, 2013

First, to address the legitimate customer fears of hardware failure for their next machine (code named “Durango”), MS needs to offer launch hardware purchasers a three year warranty.  This makes a double statement, “We are confident in our product.  We stand behind it.”  Everyone who buys at launch gets a three year warranty.  Those who buy after, get the regular, industry standard one year warranty.  This will help push fence sitters, or those who planned to wait a few months for the issues to arise and be dealt with, to buy at launch so they get that extra two years of warranty.  It will also take the sting out of the launch price that within 2 years will almost certainly see a reduction.

Second, it must come in at less than $400, though obviously the cheaper and the more feature rich (i.e., HDD, Optical drives, controllers, pack-in game etc.) the better it will sell.

Third, the “Durango” needs to offer not just a full browser and fully integrated access to the social networking services, but also smoothly integrated access to their productivity suite, even if just for show, AND an option for gamers to install Steam and Origin. Microsoft needs to offer a keyboard/mouse peripheral sold separately, again, even if just for show.  Microsoft needs to steal the momentum and capitalize on the awareness of Valve’s recent hardware proposal, and in addition to all other advertising campaigns, the Durango needs to be marketed as the “Living Room PC”.

Allowing customers access to Steam and Origin will cannibalize some of their own digital offerings (though not all the avatar stuff etc.).  However, the Durango would then become the only machine people will need for the next generation.  Similarly, many PC gamers might be brought over and instead, MS has an opportunity to make money from them on Live subscriptions and percentages of more Netflix subscriptions etc. etc..   More in the next two years than ever before, Microsoft needs to establish their presence in the living room as the only solution to all consumers’ needs.

 Note: I read this article after I wrote the above.  Glad to see I am not the only one who thinks MS needs to relinquish a little control if they are serious about being THE machine for the living room.

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7 Comments
  1. February 19, 2013 6:51 pm

    “Similarly, many PC gamers might be brought over and instead, MS has an opportunity to make money from them on Live subscriptions and percentages of more Netflix subscriptions etc. etc.. More in the next two years than ever before, Microsoft needs to establish their presence in the living room as the only solution to all consumers’ needs.”

    Once you go PC, the only way you’d go back is for ease of use. But consoles are making that harder and harder. Plus, when you’re shelling out $400.00 or more for a console, the thing better be pretty damn amazing. Someone at EvAv linked an article a while back that said “consoles are shitty PCs.” So true. They are. And they want to close you in. I’ll tell you guys ’till I’m blue in the face, PCs are the way to go. You can build one for $450.00. And I said in another post, but I’m totally serious: I will give you some cash for a PC if you need it. We can crowd-fund you guys. I would gladly do so. And that $450.00 PC? You can upgrade it piecemeal or just get a new video card. We don’t have to upgrade on a yearly basis because consoles lead the market.

    When you go PC and see the cheapness of the games, and the freedom with mods and the longevity of games period, you’ll never want to go back. M$ is unlikely to do a 180. They started out very open but have taken the Apple approach. For gamers, there’s no win in that. There’s also rumors that the PS4 and 360 will not allow you to play used games. And when you get shafted with “premium” passes that add value, you’ve got to scratch your head at it all.

  2. Blankman permalink
    February 19, 2013 8:57 pm

    Damn it, I wrote a long post & lost it because the damn page refreshed! Talk about wasted time! Aw screw it.

    • February 19, 2013 9:06 pm

      That is the shits. I would have loved to read your thoughts on the matter.

    • Blankman permalink*
      February 19, 2013 9:24 pm

      I refuse to re-write it. That’s a half hour of my life that I’ll never get back. Damn, I made some good points and rebuttals! Grrr!!! On another note, you gotta love Ty’s constant banging of the PC drums. La la la, I can’t hear you. Otherwise, I’ll be in the dog house permanently. La la la. 😉

  3. February 19, 2013 10:17 pm

    Well, allow me to clarify here that I absolutely do not think that Microsoft will do this, I only think that if they want to establish a monopoly in the living room, they should do this.

    Then again, I become convinced ever stronger each day that, indeed, Valve has no intentions of producing any hardware for the living room at all, which means, Microsoft will have another generation to piss away an iron-like grip, as they did this past one.

    And now Kenny’s “dedication” to the console market become perfectly clear. He has made promises to stay away from the PC. Marital promises. It all makes sense now. 😉

    • Blankman permalink*
      February 19, 2013 10:38 pm

      Yep, I simply can’t break that promise. I’ve been down that road & I received a lot of grief from my wife who was my fiancee then. Can’t go back there. Even if my buddies jump over to the SteamBox, I will not. You guys & girls will still be able to find me on the next Xbox whatever-they-decide-to-call-it. 🙂

    • February 20, 2013 4:23 am

      Understood and respected. 😀 Cheers and much love!

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