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Imagine: How Creativity Works

May 7, 2012

“Drawing from a wide array of scientific and sociological research—and everything from the poetry of W.H. Auden to the films of Pixar—he makes a convincing case that innovation cannot only be studied and measured, but also nurtured and encouraged. . . . This is an inspiring and engaging book that reveals creativity as less a sign of rare genius than a natural human potential.”
—The Economist

IMAGINE argues that modern science allows us to identify and harness the many different thought processes from which creativity emerges. The book’s strength lies in specific examples – detailed stories about 3M, Pixar, Bob Dylan and Don Lee, the computer programmer who became a master mixer of quirky cocktails. These insightful tales make IMAGINE well worth the read.”
Scientific American



  1. May 9, 2012 4:06 pm

    It is hard not to be captivated by this. If i had any time to read these days, i would totally pick it up.

    • 3Suns permalink*
      May 9, 2012 4:24 pm

      It arrived yesterday, and I can’t put it down. 😀

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